I don't just advise on the UK retail market;
I have lived it.

For over two decades, I have operated at the intersection of US invention and UK commercial reality. My background isn't in 'consulting theory'—it's in multi-million pound exits and decade-long market dominance.

As the driving force behind the UK success of brands like ZeroWater and Dynamic Frames, I navigated the shift from zero presence to becoming a household name. I've managed the warehouses, negotiated the retail contracts, and optimized the Amazon algorithms.

With Future Heroes, I have moved beyond the distributor to being the architect. I lead with the 'Founder's Mindset,' ensuring that US brands $50M+ have a trusted partner on the ground who understands that in the UK, your story isn't just part of the brand—it is the brand.

Annette Lees — The Architect
Prime Talk — Helping US Brands Expand into the UK

Founders' Office Hours

The most expensive mistakes happen before the first sale. To support the ecosystem, I offer strategic "Blueprint" workshops for emerging entrepreneurs with high-potential products. If you are an early-stage founder looking to stress-test your market-entry logic, let's ensure your foundation is airtight.

Request a Strategy Hour

Annette has been mentoring me during the launch and early growth phase of my brand, Beau & Bloom, and her insight has been invaluable. She has been incredibly supportive and a wealth of knowledge, giving me clear, specific guidance on how to grow and strengthen my business.

She brings extensive experience in sales, distribution, and business growth, and has helped me shift from focusing on day-to-day operations to viewing the business through a scaling lens. She has a real talent for quickly spotting opportunities and leverage points that I would never have identified on my own.

Sian Hodges, Owner, Beau & Bloom